http://www.just-us.com.au Justus' portfolio Tue, 01 Nov 2011 09:18:35 +0000 http://www.just-us.com.au en http://www.just-us.com.au/Pro7 http://www.just-us.com.au/following/just-us.com.au/Pro7 Tue, 01 Nov 2011 09:18:35 +0000 Justus' portfolio 2234600 Without A Trace To promote the TV show Without A Trace for German channel Pro7, prints of empty rooms were posted as mirrors to look like the viewer had disappeared. <img src="http://payload.cargocollective.com/1/5/160440/2234600/Pro7_mirror.jpg" border="0" width="670" height="453" width_o="1692" height_o="1146" src_o="http://payload.cargocollective.com/1/5/160440/2234600/Pro7_mirror_o.jpg" align="left" /> http://www.just-us.com.au/White-Wings-concept http://www.just-us.com.au/following/just-us.com.au/White-Wings-concept Mon, 31 Oct 2011 14:23:19 +0000 Justus' portfolio 2229776 One from the drawer: An integrated product launch campaign for JackWattsCurry's client White Wings. Part of the brief was to change consumers "granny" perception of the brand. Therefore the client planned to roll out a whole new range of products to attract a younger audience. We suggested the tagline "deliciously different" to go with the brand's intended future innovations. <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso1_18_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso1_18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso2_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso3_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso4_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso5_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso6_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso7_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso8_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso9_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso10_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso11_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso12_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso13_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso14_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso15_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso16_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso17_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso18_1000.jpg" border="0" width="1000" height="706" width_o="1575" height_o="1113" src_o="http://payload.cargocollective.com/1/5/160440/2229776/Chunkies Launch preso18_o.jpg" align="left" /> http://www.just-us.com.au/Smart http://www.just-us.com.au/following/just-us.com.au/Smart Mon, 31 Oct 2011 14:01:27 +0000 Justus' portfolio 2229697 Smart Forfour To launch the new Smart Forfour, we created a 60-Second short film featuring Robbie Williams. Smart was the main sponsor of his 2003 World Tour and the film was to be shown exclusively on the concert screen just before RW enters the stage. The reception was so overwhelming that the client approached the agency about running it as cinema- and TV-ads. It was voted one of the most popular commercials of the year in Germany. http://www.just-us.com.au/Levi-s http://www.just-us.com.au/following/just-us.com.au/Levi-s Mon, 31 Oct 2011 13:46:50 +0000 Justus' portfolio 2229678 Levi's Curve ID This TVC celebrates Levi's' new fit system that caters to real women's shapes - and shows the dummys who's boss. http://www.just-us.com.au/Bankwest http://www.just-us.com.au/following/just-us.com.au/Bankwest Mon, 31 Oct 2011 13:36:47 +0000 Justus' portfolio 2229607 Click-To-Chat Online Service This TV commercial is part of a campaign to promote Bankwest's commitment to excellence in customer service. The use of "Squirrel" was mandatory. And turned out to be lots of fun. http://www.just-us.com.au/Lion-Nathan http://www.just-us.com.au/following/just-us.com.au/Lion-Nathan Mon, 31 Oct 2011 13:23:46 +0000 Justus' portfolio 2229567 Hahn Super Dry The premium taste of your beer can be compromised in even the remotest places - by hazards such as manblading. This was allegedly the best liked TVC of the 'Keep it Super' campaign. http://www.just-us.com.au/Dairy-Farmers http://www.just-us.com.au/following/just-us.com.au/Dairy-Farmers Mon, 31 Oct 2011 13:05:40 +0000 Justus' portfolio 2228618 Ski Yoghurt with fruit The initial brief was to create a 30-Second TVC to rejuvenate brand perception. We suggested to introduce a new tagline and ended up running a campaign of twelve 15-Second-TV ads that directed the audience to a website where video content could be uploaded to create their own Ski ads. Award-winning Lite White Milk A 45-Second commercial to assure customers that the milk they're already drinking is also the best on the market. The traditional & atmospheric execution carries a simple idea. Dare Iced Coffee Concept for a poster campaign to launch the big 750ml Bottle. <img src="http://payload.cargocollective.com/1/5/160440/2228618/dare1.jpg" border="0" width="533" height="747" width_o="533" height_o="747" src_o="http://payload.cargocollective.com/1/5/160440/2228618/dare1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2228618/dare2.jpg" border="0" width="533" height="747" width_o="533" height_o="747" src_o="http://payload.cargocollective.com/1/5/160440/2228618/dare2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2228618/dare3.jpg" border="0" width="533" height="747" width_o="533" height_o="747" src_o="http://payload.cargocollective.com/1/5/160440/2228618/dare3_o.jpg" align="left" /> http://www.just-us.com.au/Mercedes-Benz http://www.just-us.com.au/following/just-us.com.au/Mercedes-Benz Mon, 31 Oct 2011 05:25:53 +0000 Justus' portfolio 2228548 Mercedes-Benz Convertibles To demonstrate the beauty of driving a Mercedes convertible with the hood down, this TV and Cinema spot was created, picking up gold at Cannes. Mercedes-Benz Safety Research One-off long copy print ad, underlining MB's status as the automobile brand with the world's highest safety standards. <img src="http://payload.cargocollective.com/1/5/160440/2228548/MB dummy.jpg" border="0" width="670" height="447" width_o="984" height_o="657" src_o="http://payload.cargocollective.com/1/5/160440/2228548/MB dummy_o.jpg" align="left" /> Mercedes-Benz C-Class Print campaign for the revamped C-Class with more powerful engines. The visual theme extended to POS in MB-showrooms, where cars were positioned in front of the large & colourful backdrops. <img src="http://payload.cargocollective.com/1/5/160440/2228548/MB1.jpg" border="0" width="670" height="447" width_o="984" height_o="657" src_o="http://payload.cargocollective.com/1/5/160440/2228548/MB1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2228548/MB2.jpg" border="0" width="670" height="447" width_o="984" height_o="657" src_o="http://payload.cargocollective.com/1/5/160440/2228548/MB2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2228548/MB3.jpg" border="0" width="670" height="447" width_o="984" height_o="657" src_o="http://payload.cargocollective.com/1/5/160440/2228548/MB3_o.jpg" align="left" /> Mercedes-Benz C-Class The radio ad translates the visual campaign idea in it's own quirky way. It won silver at the German ADC awards. &#9835; Mercedes-Benz_C-Class.mp3 http://dl.dropbox.com/u/28752865/Mercedes-Benz_C-Class.mp3 http://www.just-us.com.au/Vodafone http://www.just-us.com.au/following/just-us.com.au/Vodafone Mon, 31 Oct 2011 04:37:34 +0000 Justus' portfolio 2227522 To help combat cyber bullying in Australian schools, a fun and entertaining integrated campaign was created to engage as well as educate kids. Introducing The Bullies – nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. TV, banner ads and posters in schools introduced The Bullies Viruses and urged kids to go to curethebullies.com.au for a free health check. <img src="http://payload.cargocollective.com/1/5/160440/2227522/onlookerosis.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/onlookerosis_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2227522/ganggreen.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/ganggreen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2227522/hasslenza_640.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/hasslenza_640_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2227522/Forwarditis_640.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/Forwarditis_640_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2227522/slaggermania_640.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/slaggermania_640_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/5/160440/2227522/commentitis.jpg" border="0" width="533" height="754" width_o="533" height_o="754" src_o="http://payload.cargocollective.com/1/5/160440/2227522/commentitis_o.jpg" align="left" /> TVC On the website, kids could take a test to find out if they have been infected by a Bullies Virus – and rid themselves of it by pickling it in a concoction of dog slobber, fish whizz, bin juice and snake guts. <img src="http://payload.cargocollective.com/1/5/160440/2227522/Bullies_website_12.jpg" border="0" width="602" height="353" width_o="602" height_o="353" src_o="http://payload.cargocollective.com/1/5/160440/2227522/Bullies_website_12_o.jpg" align="left" /> The pickled Bullies were then displayed in a pickling gallery for all to see. <img src="http://payload.cargocollective.com/1/5/160440/2227522/gallery.jpg" border="0" width="602" height="299" width_o="602" height_o="299" src_o="http://payload.cargocollective.com/1/5/160440/2227522/gallery_o.jpg" align="left" /> And the schools with the most Bullies pickled were recognised for their contribution in the fight against the viruses. <img src="http://payload.cargocollective.com/1/5/160440/2227522/leaderboard.jpg" border="0" width="602" height="297" width_o="602" height_o="297" src_o="http://payload.cargocollective.com/1/5/160440/2227522/leaderboard_o.jpg" align="left" /> Case Study